How to Heartland 2021: Notes for Bookseller Attendees

Hello Heartland booksellers!

The last time we were together in person, it looked like this, a happy band of booksellers unleashed on the bookstores of Cleveland, Ohio in 2019. What's the collective noun for a group of booksellers? A stack, a signature... an army?

Here in 2021, we're still separated by the undefinable parameters of a pandemic--but at least we're facing it together. Here are the highlights of Heartland 2021, an all-virtual event designed to capture attention spans in a time when virtual events are flourishing, while also complementing the wide array of industry resources already in place. 

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Streamlined registration
Register at our website and you're in. There will be no need to save registration links for each individual event. After you're registered, you can simply come back to our website to join any one of our events. Register to attend -->

Floating dates
Heartland's 2021 events will happen in the months of August, September, and October and will be scheduled as they are produced. We are striving to offer fresh and unique content in every event we create. View our current schedule -->

Exhibits unboxed, content unleashed
The book industry has already offered amazing virtual exhibit spaces this year. We're aiming to complement that work by delivering a diverse cross-publisher experience for our booksellers by "unboxing" exhibits and delivering your content directly to you. How will we do that?

• Fresh author events. Every author event we host will be a fresh experience our attendees can’t get anywhere else. View our author events -->
• Brand-new Book Room. Our new Book Room will be a vibrant hub for new title discovery, highlighting a title’s regionality, as well as that author’s live event placement (if applicable). Click around to discover the many ways to explore the titles publishers are promoting this fall 2021 and winter 2022. Check out the Book Room -->
• Rep Picks. We’re unleashing the Rep Picks you know and love by offering pre-recorded content that lets us showcase individual titles and reps across all our platforms. Check out Rep Picks--> 
• Education. We're offering a series of educational opportunities that connect us to the industry speak to the times. Check out our education -->
• Meetings with publishers. One of the benefits of a flourishing virtual world is the ability for any booksellers to schedule a meeting with a publisher. Schedule a meeting -->
• Show specials. The ones you know and love, updated annually to bring you discounts at a super important time of the year. Use our show specials -->

PS: Mark your calendar for our return to an in-person show. We'll be celebrating the 10th anniversary of Heartland on October 12-14, 2022 at the Hyatt Regency St. Louis at the Arch.